A Closer Look at iWALK2.0 by iWALKFree Inc, Winner of the Innovation Award at Medtrade
ORLANDO, FL – Only six exhibitors took home coveted booth/product awards at the recently concluded Medtrade. With so many top-notch companies in attendance, judges had a difficult time making their selections. Why did iWALKFree Inc win?
Innovation Award – iWALKFree Inc –
Brad Hunter, director of Business Development, iWALKFree Inc: “We were somewhat surprised that we won the Innovation Award – mostly because ‘innovation’ in many people’s mind is interpreted as ‘high tech,’ and there were some impressive high tech products. In contrast, our product appears simple in concept. The complexities that make it function beyond expectation are mostly invisible to the end user. We’re honored that a seemingly simple concept can still be viewed as innovative and appreciated for its appeal and ease of function.
“People understood that our hands-free crutch allowed you to walk utilizing your leg, instead of your hands and arms. What they expected was a difficult learning curve. So we brought a lot of samples and challenged them to demo it right there at the booth. We fitted hundreds of attendees. The response was always the same—within a couple minutes, sometimes within seconds—attendees were walking confidently. They were totally surprised at how easily they adapted to the iWALK2.0. Then they placed orders. We’re going crazy processing orders from Medtrade – it’s a landslide.”
PRESS RELEASE ORIGINALLY PRINTED IN MEDTRADE HME NEWSLETTER